What we did:
Web design and development
SEO. Page 1 listing on Google through our organic page optimisation – without advertising or external SEO services.
Mobile friendly, responsive design
Multiple bespoke page templates
Several bespoke plugins and shortcodes
Bespoke email Newsletter plugin
Mailchimp email Newsletter integration and template design
Having designed the first website for Julia Dyer, over10 years ago, we were invited to create a fresh, responsive, modern website to reflect the growth and new focus of the business. The design was carefully crafted to be attractive and user friendly for Parents, Children and Teachers alike. The design challenges were:- to be accessible to parents and children without being childish, whilst also presenting a professional image to teachers looking for courses from this well respected Children’s physiotherapist.
Several bespoke plugins and shortcodes were created to allow the user to keep course information and other specialised content up to date with ease. These included a bespoke course listing sidebar plugin and Wordpress shortcodes to style client reviews and newsletter content. We redesigned the native Wordpress content management system to make editing the website much easier and more intuitive for the client.
A range of unique Wordpress page templates were created in order to highlight the distinct areas of the site dedicated to parents and teachers. We also sourced from stock and created a library of eye-catching images and icons for use throughout the website and email newsletters.
A bespoke plugin was created to integrate with Mailchimp, allowing the user to create Newsletters from within WordPress. These are easily exported to Mailchimp and published on the web site - saving a lot of extra work for the site owner. We also designed the Mailchimp templates, including unique headers and images.
The website ranks on page 1 of Google for all of the owner's desired key search terms and phrases.This has been achieved and maintained entirely through our on-site search engine optimisation services.
We had achieved good natural rankings for key search phrases on the original website over it’s 10 year lifespan. We were now tasked with preserving this after migration to Wordpress and adding more top level SEO results for new services. With careful planning of the redesign and SEO we ensured continuing and improved organic Google rankings without advertising or any off-site SEO.
Back to Web Design