A warm and friendly yet professional identity design for a children’s physiotherapist and trainer. The challenge was to create an identity that reflects the child centred approach of the physiotherapy services offered, as well as the professional training courses that they deliver to teachers and parents.
The brand icon is a cheerful yellow star which represents progress and future development. We developed a distinctive colour palette for each side of the business, based on a bright blue for the physiotherapy treatment side and green for the training courses. The star can be used alone or with the brand name, alongside a range of bespoke graphics, images and icons.
A lovely idea was to produce badges featuring the brand star - to be awarded to children during their treatments.
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