- Theme design and development
- Mobile friendly, responsive design
- Multiple page templates
- On page and sitewide SEO to achieve natural high listings
- Several bespoke plugins and shortcodes
- Bespoke email Newsletter plugin
- Mailchimp email Newsletter integration and template design
- Visit juliadyer.com
Having designed the first website for this business (which had been going strong for 9 years!), we were invited to create a fresh, responsive, modern website to reflect the focus of the business in 2015. The design was carefully crafted to be attractive and user friendly for Parents, Children and Teachers alike. The design challenges were to be accessible to parents and children without being childish, whilst also presenting a professional image to teachers looking for courses from this well respected Children’s physiotherapist.
The original website had achieved good natural rankings for key search phrases and we were tasked with preserving this and adding more, natural top level search results for new terms. With careful planning of the redesign and SEO we ensured continuing and improved organic Google rankings without advertising or any off-site SEO.
Several bespoke plugins and shortcodes were created to allow the user to keep course information and other specialised content up to date with ease.
A range of unique page templates were also created for distinct areas of the site dedicated to parents and teachers. We also sourced and created a library of images and icons for use throughout the website.
A special plugin was created to integrate with Mailchimp, allowing the user to create Newsletters from within WordPress. These are easily exported to Mailchimp and published on the site – saving a lot of extra work for the site owner.